The first company that caught our attention was Golden Pages Ltd. It is a company that was founded in 1968. Golden Pages start was in a Yellow Pages comparable model. It was repositioned into the internet market, becoming Israel’s first email provider. In 2004 the Markstone Capital Group, a private equity fund the was the founded by Ron Lubash, Amir Kess, and Elliott Broidy, purchased this 40 year old company. Please visit the hyperlinks to read more about the developments concerning these organizations.
For this site the interesting business development is that after the Markstone buyout Golden Pages has expanded its reach. It is, from our research, the first company of is kind to cover 4 channels: print, internet, cellular and cable television.
The SMS connection to this
company is its offering of comprehensive service. Through
the cellular medium it is able to connect all the services
mentioned on the HOMEPAGE under one roof. This
service is offered in Hebrew, as well as other
languages. This SMS portal has an amazing reach. Because
of the SMS wireless component Golden Pages is able to
laterally integrate its holdings with direct benefit to
its wireless customers and maintain all the service
fees. It is a perfect example of the versatility of SMS.
The versatility of SMS continues to create opportunities
for business to find niches that offer solutions to the
modern worker and company alike. GFI
Software LTD. offers network security, content
security and messaging software. They are a full service
computer security software developer that has a
worldwide client list. Their SMS connection is in the
software that they call the GFI FAXmaker. The program
integrates faxes into the email based workflow of
today’s business. FAXmaker also enables SMS/text
messages to be received and sent through an email client
seamlessly. The ability to easily contact clients,
coworkers, and friends phones through one’s email will
become a necessity in the near future.
Our next snippet concerns GSM (Global System for Mobile
communications) which has put together a Development Fund
to bring affordable access to mobile services to the world.
The idea is that low cost access that uses alternative
energy source stations would be extremely beneficial to
people in rural and disadvantaged areas. GSM has begun
initiatives in places like Bangladesh. This is an attempt
to connect those that could benefit from the low costs
transmission service of SMS. Check out the
program for impoverished and rural areas.